Color and Application

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    I decided to approach my cutout with a flower in the foreground to clip the building behind it. Flowers are enjoyable to look at. When they are set as a clipping mask, the flower introduces elegance over the interesting architecture. The design is meant to share a message that the place to visit is not fully known, and it can only be uncovered by actually checking the location out. 

    I love the burgundy color of the red flower-clipping mask. To me, it matches the intention of a classy greeting card. The warm color encourages the recipient to visit. Yet the burgundy shade is not so vibrant that it is unsettling. I made it match the frames of the architectural windows to create color repetition. The consistency allows a thematic integration of the parts to harmonize without unnecessary color clashing. 

I ultimately feel that the product's use of burgundy goes very well with the greeting card. The building behind the flower frame has strong yellows and oranges. As a result, the warm colors create a uniform aesthetic. This was a successful product. The intention was to highlight an interesting place to visit, which is succinctly mentioned in the type above. If I could select something to improve, I would have removed the ovals inside of the petals because they are distracting. 


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