Principles and Elements of Design

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 ELEMENTS


The elements of design include line, color & value, shape, texture, size & scale, and direction. 

Element Definitions of Design

1. Line: A line is any connection between two points.
2. Color: color is a representation of emotion through layer fills in an enclosed area.
3. Shape: a shape is an enclosed area.
4. Texture: it is the graininess or smoothness perceived over the surface quality of the art.
5.  Size: the volume of a shape in terms of its dimensions.
6. Scale: it is the relationship in terms of ratio increase or decrease in the original shape.
7. Direction: this is the way an image seems to move given ray line change in position. 


PRINCIPLES

Principle Definitions of Design

1. Contrast: the difference in the properties between one object distinguished from another.
2. Repetition: elements that are used multiple times to show an association behind a theme.
3. Alignment: when items are organized with a distinct order or pattern.
4. Proximity: Relates to the tightness to which items are grouped together.
5. Balance: The placement of visual weights across a presentation.


IMPORTANCE OF ELEMENTS AND PRINCIPLES

Graphic designers must understand the potential behind basic art fundamentals. They are what make the skill of artistry worthwhile because they produce distinguished marks, more so when they are digitalized.


SUCCESS WHEN USING ELEMENTS AND PRINCIPLES


Graphic designers will find themselves more apt to make their ideas align with a stronger representation of an ideal. 


DESIGN PRINCIPLE IN ACTION








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