Campaign Ad Post

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This is the final project for VC 129, Photoshop. I used color range to target the suit of the model. The original suit was red with a gray background. It has a strong presence given that red is a hot color, and so it demonstrates energy. 

I removed the red color with color range to use a gray suit with a purple background. For me, the idea was to use purple as a cool color for the symbolism of royalty. I used white type and used my black logo as a way to complement the darker grays and shady tones. Overall, this creates a coherent color scheme with purple being used as a unique highlight.

I believe that the message 'UPGRADE WITH CLASS' fits well with the composition. This is because the logo is stylistic and imitates elegant type with a bold 'V' to contrast the curly 'R.'
The color here acts as a way for the light to stand as a backlight against the body of the subject, to the viewer.

I feel that I was successful with the final composition pulling off the message of a successful campaign ad. Voters need to read the message fast. I should have placed the model's name, even if they are famous enough. The point is that they gain new voters and retain their target demographic.


FINAL AD DESIGN





ORIGINAL





COLOR SCHEME MANIPULATION

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