FINAL CLASS PROJECT

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 I designed a mailer for Hank Willis Thomas as if I was working as a Designer for MOCA. I had to include information that was crucial, so I used the title of the virtual exhibit. Then I used provided text for the body information until I finished it off with a social media portion. Overall, the purpose was to invite the general public with clear guidance. I felt this was sufficient.


I began to work on the back side which was a simple imitation with fewer parts of the front. I did not touch the furthest right side from the center trim. This side is called an "indicia" and it is where mailers are able to print to the address of its mail recipients.


I feel that after several reiterations I was able to find some consistency with a theme that complemented both Hank Willis Thomas and the design representation for MOCA. I know that I finished as strong as I could, however, there are lingering doubts about what else I could have done. As a designer, my attention is embedded deeply in a clear layout. I know how to think in terms of hierarchy, but I have a hard time being creative. 

Some of the problems I had were to do with balancing the negative space with the positive space. I did my best to create a strong alignment. My purpose was to create sections so that texts would be organized by proximity to relevant text. I believe I achieved the effect by keeping the information I needed to share in smaller sections of those sections with size differences in the text.

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