VC 116 FIRST POST

-

As of today, I am  an intermediate graphic designer. I am able to use the Adobe software for experimentation and academic submission purposes. However I am working towards the long term experience of an advanced master. For me, I plan to go into the book publishing industry where I will design book jackets and the interior layout of text.

I have taken a lot of courses from how to use the basics of Illustrator, Photoshop, and InDesign. The higher up classes have focused more on layout, typography, graphics, and advertisement. 

With respect to advertisement, I believe it is a way to capture the attention of a targeted market with the intention of persuading them to follow up. In this advertising course, my plan is to create content that specifically garners interest. I want my art to catch attention so I have examples of where it is commercially viable. I want to create work that is competitive for a book market. I want to serve clients by creating eye catching work.


Here is an example of a flyer advertisement I have created:




Comments

Post a Comment

Popular posts from this blog

VC 116 MARKETING & DESIGN SPEAKER POST

-
Image
Today Jessica Sueiro talked to my class about marketing. I learned from her it is important to understand an audience through research. It increases the target efficiency of the design. She suggested it was helpful to develop an ideal of the buyer after doing the research. This helped make the relationship real. Research considerations include competitors, color theory, and the age, career, plus struggles of the ideal buyer. Jessica helped me understand that advertisement and design includes a lot of learning. There is a necessity to keeping up with the times to stay relevant, or otherwise it becomes easy to turn irrelevant. 
Read more

VC 116 FINAL CLASS BLOG POST

-
Image
     The goal of this Marketing Presentation and Ad project was to understand the process behind designing ads with strategic emphasis. I had to look into the Sakura arts company in order to understand more about their philosophy as well as who they intended to target. I learned that while they are primarily known for their art supplies their pens are also desired by corporate individuals for the waterproof black pigment ink.       With that said I started to move into the more difficult part of design which was how I might incorporate research into drafts. I had to think about how to space out areas for creation. This became difficult. I would move to execute by including my media, but I felt a lot of trouble with targeting a corporate demographic. I drafted about 3 versions for corporate, and I struggled with creating advertisements for artists. Overall I felt successful in learning now to take my work personally, rather to pay attention to whether I...
Read more

VC 115 PAGE SPREAD & INDESIGN POST

-
Image
When I started to work with a page spread, I decided to think about how much text I needed to fill the space properly. I created a 8.5"x 11" document with three columns to fit the text from an article I copied for educational purposes. These preset columns helped me to understand how I would layout the text by separating space for the elements, which included images as well. I believe InDesign is a useful program to put long documents together, such as magazines and books. It is primarily a packaging program so it is useful for sorting information into files that include the image links, typographic fonts, and a final PDF export. I love this aspect because as long as I keep my package together, I do not need clutter over my desktop. This helps me to be efficient.
Read more