TYPOGRAPHY POST

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Typography is a way to understand a message. Not only can something be read, but it can have an experience attached to it by the playful or serious kind of type that is selected. 


For me, I love the Rockwell font. It has a serif attachment to each letter, giving each a flare. Unfortunately, as much as I love the font I recognize that it is better to use fonts without serifs or 'sans serif' fonts for legibility. The main thing to recognize is that as a designer I must give a context to how I want something to be read. 


The last thing I want to say is that focusing on one letter is useful. Playing with size, placement, rotation, and creating a border for it through clipping masks allows for interesting formats of a letter type. Here are my playful examples.






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