Final Package Document and Poster Post
In this last blog post, reflect on the final project.
1. What was the project about? Detail the different parts of the project.
2. Were you able to apply the Gestalt Principles of Design and use them to guide your creative decisions?
3. What was the most challenging part of the project?
4. Drop in a final screenshot of the Poster here?
1. This project was about creating a style guide for The International Print Museum. That means I had to develop a gathering of sources to organize in a package that represented the company. These sources included the logo, logo variations, logo icon variations, fonts, and color swatches for CMYK, RGB, and Pantone, and finally creative possibilities for the logo to be used on shirts or on posters. I had to use a pre-stylized package in order to sort my sources with precision. Anytime I found a mistake it was due to the pre-flight feature in InDesign to point out any break in the style, for either text, characters, or their color.
2. I used a lot of similarity by virtue of the style guide's necessity for repetition. This meant that a lot of my headings for titles or subheadings were formatted a specific way, and if I wanted to change them I had to be careful. I had to go into the character or paragraph style tabs to reset or alter text according to what visually made sense. I used continuation with respect to how I used two pages. Work would spill into the next. For example, the left page would be a text box that would introduce the work on the right hand page.
3. The most challenging part of the project was developing a poster. To be clear, I wanted to challenge myself by illustrating my work. I therefore used a wacom tablet to draw over a scan of my illustrated draft. I was having trouble using the instrument. As I continued to build shapes I lost control over my ability to fill closed shapes with color. I grouped the entirety of the work to create an outline. Then I rasterized it to image trace. During this time, I had thought I would be able to regain creative control over my fill and stroke capabilities. This did nothing for me. I had to go in with the blob paintbrush. It was tedious work. I had to watch to make sure I did not color outside of the lines. The style guide itself was by comparison tame given that the instructions were clear about what had sources had to be placed and embedded.
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