Final Package Document and Poster Post

-

 In this last blog post, reflect on the final project.

1. What was the project about? Detail the different parts of the project.

2. Were you able to apply the Gestalt Principles of Design and use them to guide your creative decisions?

3. What was the most challenging part of the project?  

4. Drop in a final screenshot of the Poster here?


1. This project was about creating a style guide for The International Print Museum. That means I had to develop a gathering of sources to organize in a package that represented the company. These sources included the logo, logo variations, logo icon variations, fonts, and color swatches for CMYK, RGB, and Pantone, and finally creative possibilities for the logo to be used on shirts or on posters. I had to use a pre-stylized package in order to sort my sources with precision. Anytime I found a mistake it was due to the pre-flight feature in InDesign to point out any break in the style, for either text, characters, or their color. 


2. I used a lot of similarity by virtue of the style guide's necessity for repetition. This meant that a lot of my headings for titles or subheadings were formatted a specific way, and if I wanted to change them I had to be careful. I had to go into the character or paragraph style tabs to reset or alter text according to what visually made sense. I used continuation with respect to how I used two pages. Work would spill into the next. For example, the left page would be a text box that would introduce the work on the right hand page. 


3. The most challenging part of the project was developing a poster. To be clear, I wanted to challenge myself by illustrating my work. I therefore used a wacom tablet to draw over a scan of my illustrated draft. I was having trouble using the instrument. As I continued to build shapes I lost control over my ability to fill closed shapes with color. I grouped the entirety of the work to create an outline. Then I rasterized it to image trace. During this time, I had thought I would be able to regain creative control over my fill and stroke capabilities. This did nothing for me. I had to go in with the blob paintbrush. It was tedious work. I had to watch to make sure I did not color outside of the lines. The style guide itself was by comparison tame given that the instructions were clear about what had sources had to be placed and embedded. 





Comments

Post a Comment

Popular posts from this blog

VC 116 MARKETING & DESIGN SPEAKER POST

-
Image
Today Jessica Sueiro talked to my class about marketing. I learned from her it is important to understand an audience through research. It increases the target efficiency of the design. She suggested it was helpful to develop an ideal of the buyer after doing the research. This helped make the relationship real. Research considerations include competitors, color theory, and the age, career, plus struggles of the ideal buyer. Jessica helped me understand that advertisement and design includes a lot of learning. There is a necessity to keeping up with the times to stay relevant, or otherwise it becomes easy to turn irrelevant. 
Read more

VC 116 FINAL CLASS BLOG POST

-
Image
     The goal of this Marketing Presentation and Ad project was to understand the process behind designing ads with strategic emphasis. I had to look into the Sakura arts company in order to understand more about their philosophy as well as who they intended to target. I learned that while they are primarily known for their art supplies their pens are also desired by corporate individuals for the waterproof black pigment ink.       With that said I started to move into the more difficult part of design which was how I might incorporate research into drafts. I had to think about how to space out areas for creation. This became difficult. I would move to execute by including my media, but I felt a lot of trouble with targeting a corporate demographic. I drafted about 3 versions for corporate, and I struggled with creating advertisements for artists. Overall I felt successful in learning now to take my work personally, rather to pay attention to whether I...
Read more

VC 115 PAGE SPREAD & INDESIGN POST

-
Image
When I started to work with a page spread, I decided to think about how much text I needed to fill the space properly. I created a 8.5"x 11" document with three columns to fit the text from an article I copied for educational purposes. These preset columns helped me to understand how I would layout the text by separating space for the elements, which included images as well. I believe InDesign is a useful program to put long documents together, such as magazines and books. It is primarily a packaging program so it is useful for sorting information into files that include the image links, typographic fonts, and a final PDF export. I love this aspect because as long as I keep my package together, I do not need clutter over my desktop. This helps me to be efficient.
Read more